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Selasa, 31 Mei 2016

France Faces huge Video Piracy problem - eMarketer

Digital video is a booming industry in Europe, as YouTube, Netflix, Amazon and many different agencies can testify. but this surge of digital viewing additionally potential a pointy upward push in video piracy, as consumers are attempting to get hold of best content for gratis.

Internet Users* in France Who Access Digital Video Content Illegally, 2009-2015 (millions and % of total monitored by Médiamétrie)

In France, for example, basically a third of information superhighway users polled in 2015 observed they visited a site providing pirated video in the previous month, based on research with the aid of Médiamétrie in collaboration with the association de Lutte Contre La Piraterie Audiovisuelle (ALPA) and the Centre national du Cinéma et de l'photograph Animée (CNC). The study—which monitored contributors of the Médiamétrie//NetRatings panel—looked at developments in unlawful video undertaking between 2009 and 2015. The analysis had a number of goals, including estimating the consumption of video content in France, identifying sources of site visitors to pirate websites, quantifying the audiences for illegal video websites, and profiling the patrons who access pirated video.

Médiamétrie calculated that in 2015, some 35 million information superhighway clients in France had watched digital video in the month earlier than polling—three-quarters of the estimated on-line viewers of forty six.5 million people a long time 2 and older. Of these, 14.1 million had visited a site associated with pirated digital video at least once all through the month.

Viewers of illegal video had been more prone to be male (56.1% of the entire), and comparatively younger. One in 10 were college students, and practically 40% were a while 15 to 34. in addition, nearly a third (31.7%) said they lived in households with monthly income under €27,000 ($29,955).

Demographic Profile of Internet Users* in France Who Access Digital Video Content Illegally, Dec 2015 (% of total)

Peer-to-peer (P2P) sharing sites—the primary focal point of unlawful on-line video endeavor in 2009 and 2010—are nevertheless essential, but ranked second in popularity in 2015, at the back of direct download (DDL) websites. Streaming websites have also grown their month-to-month audience dramatically, from an estimated 2.594 million in 2009 to five.478 million in 2015. It's value noting that while men dominated the P2P and DDL audiences in 2015, accounting for about 60% of clients, females shaped a moderate majority (fifty one.1%) amongst web users who streamed unlawful video.

English language videos, including foremost US studio movies and tv sequence comparable to "online game of Thrones" and "The walking useless," were the true pirated titles all the way through 2015, in response to Médiamétrie. These consequences chime with european-large statistics from a June 2015 survey by the european Union highbrow Property office (EUIPO); if that's the case, eighty five% of cyber web users ages 15 to 24 referred to they accessed films and sequence illegally—making it through some distance the most pirated category of content material.

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